You’re a busy entrepreneur with a million things to do. You keep trying to make time, but content just doesn’t end up on the top of your list. It’s also very hard to figure out what to write about. I get it! Creating strategic content that attracts your ideal client isn’t easy. But you know, in our digital age you need captivating content to build your brand. That’s why you need a copywriter.
What is a copywriter?
A copywriter is the person who writes and creates the content that will attract your ideal client. Days or even months can go into creating copy for social media, writing strong website copy and creating inspiring blogs. Having a copywriter write your content ensures that your content is perfectly tailored to you, your business, and your ideal client.
What does a copywriter do?
In essence, copywriting is the art of writing copy and content that inspires people to act. Examples are website copy, social media posts, blogs, newsletters and more. As a copywriter, you don’t just write content that is grammatically correct or sounds fun. The goal of copywriting is to persuade people to do something: buy a product, fill out an email address, follow your social media channels, subscribe to a newsletter, etc. To be able to do this, you need to understand who the ideal client is. You need to know how they think, what their pain and pleasure points are, what their dreams are, what troubles them and what motivates them. A copywriter researches your ideal client and tailors your content specifically to your ideal clients’ needs.
When you’re trying to sell a product or service online, strong copy is essential. It can mean the difference between reaching a broad international marketing and selling out your product, or not selling a single product. Because why should a customer buy your product? What makes them feel they absolutely need it? Do they picture themselves at home, using this product? Or on holiday, or at the office?
Captivating copy evokes emotion and convinces your ideal client to buy your product. It’s a copywriter’s job to write copy and content that is so attuned to your ideal client’s needs that they are persuaded to visit your website, click on a button, order, or subscribe.
Why you need a copywriter
Crafting strong copy takes time. A copywriter can write your content while you focus on running your business and making the world a better and brighter place. Sometimes, the difficulty lies in getting your message across. Where it may take you three paragraphs to get to the point, a copywriter can get the entire of the message across in a single sentence. In addition, creating regular content for your website like inspiring blogs and captivating social media posts, will increase traffic to your website. A copywriter can ensure that the copy on your website will keep visitors there and interest them in your product or service.
Writing should be a key part in any strategic marketing approach to creating valuable content that attracts your ideal client and persuades them to take action. Speaking to your ideal client is perhaps the most important part of copywriting, and a strong copywriter will know what essential information needs to be communicated. A good copywriter speaks your ideal clients’ language and ensures that your business gets the attention it deserves. And that is why you need a copywriter.
Do you want a business that has a thriving online presence, creative and strategic content that inspires your ideal client, and more free time? Book your free call here!